When it comes to new social platforms, a brand can feel a bit like a kid in a candy store: think Instagram, think Pinterest, think Snapchat. Every day, developers submit over 1,000 apps to the Apple App Store. Furthermore, with more than 800,000 mobile apps available in the Apple Store, only 80 generate more than $1 million in revenue during the fourth quarter of their first year, according to research firm Distimo.
As we embark on our professional journeys, it’s crucial to establish a firm foundation. It’s here that the concept of personal branding takes root. As a novice, you might not think of yourself as a brand yet, but every step you take, every decision you make, contributes to the image you project to the world.